Begun in 2006, the Jaipur Literature Festival is the largest FREE literary festival on earth that brings together some of the greatest thinkers and writers from across South Asia and the world. JLF is regarded as a cultural catalyst within India and around the world, exposing audiences to a constant flow of ideas. Featuring live music sessions and interactive workshops, the Festival provides a space to dare, dream and imagine.
It was here that on the 21st January 2016 the book “You Can Be Smarter And Wiser” was launched. Authored by Meera Shenoy and co-authored by Prasad Kaipa it is published by Bloomsbury. It was launched by Namita Gokhale, founder-director of the Jaipur Literature Festival.